Health Department officers in Utah thought they experienced a sweet notion for combatting HIV: Give away 130,000 condoms with attractive-sly, Utah-themed names. But the gimmick fell flat with Republican Gov. Gary Herbert.
The multicolored condom packages boasted names like “Greatest Sex on Earth (a perform on the Utah slogan the “Greatest Snow on Earth”), “SL, UT” (which is Salt Lake, Utah), “Explore Utah’s Caves,” “Enjoy Your Mountin’,” and “This is the Area,” which Mormon leader Brigham Young uttered when he entered the Salt Lake Valley.
The marketing campaign was ordered halted several hours immediately after it began — but not prior to some 42,000 condoms had by now been distributed, noted The Salt Lake Tribune.
“The Governor understands the value of the Utah Division of Wellness conducting a campaign to teach Utahns about HIV prevention,” Herbert’s workplace reported in a assertion. “He does not, having said that, approve the use of sexual innuendo as portion of a taxpayer-funded marketing campaign, and our business has asked the department to rework the campaign’s branding.”
The Overall health Division issued a assertion apologizing for the “offensive packaging,” and “asked our partners to end distributing them quickly.”
Ahmer Afroz, government director of the Utah AIDS Foundation, which was a single of the partners distributing the condoms, argued that the messages might be successful for the focus on current market.
“I have an understanding of it is not always the finest messaging for anyone, but I would argue: If it is not the messaging for you, you could not be the individual who most demands to use these prevention applications,” Afroz instructed the Tribune.
Prior to the governor’s place of work stepped in, Erin Fratto of the Wellbeing Department’s Avoidance Treatment method and Care Program, spoke up for the packaging.
“If the condoms are enjoyable, relatable, sex optimistic — folks are extra apt to speak about them,” Fratto stated, and, presumably, use.
The Overall health Department launched a internet site with information on safe and sound sexual intercourse to accompany the condom giveaway and its “H is for Human” campaign. The web site was “temporarily offline” Thursday.
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